The platform is rolling out a fresh option that permits them to lessen the volume of AI-made content appearing in their timelines. This move comes as the service revealed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a widespread rollout. This shift coincides with a increase in AI content, driven by recent content generation software.
The Broader AI Trend
It has been noted that almost a tenth of the fastest-growing content creators on another major platform only show content made by AI. A considerable share of this material is deemed “AI slop”, a label for inferior, bulk-generated content that is often nonsensical or surreal.
Based on user feedback that numerous viewers appreciate content created using AI tools, including digital art to informative clips, and we want to give people the ability to see more or less of that, based on their own preferences,” stated a spokesperson.
Volume and Proportions
The platform disclosed that there are presently 1.3 billion videos on its service tagged as made with AI. In total, more than 100 m media items are added to the platform each day, making AI-generated material a limited portion of its complete catalog.
Customizing Your Feed
Viewers will be capable of limit or boost the level of AI-generated videos they view by accessing the content preference setting in the platform and choosing the AI content topic. Additional categories that can already be modified under the setting include politics, clothing, beauty, and dance.
Content Labeling and Policies
Its guidelines mandate content makers to label “realistic” artificially created content, and it prohibits malicious AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
Additionally, the service will now add an artificially created label to content created with its own AI tools, or detected by an collaborative effort for identifying AI-generated material. This step is aimed to help prevent users from attempting to bypass the labeling process.
AI Literacy Programs
TikTok is additionally introducing a $2m awareness program for specialists and groups to produce educational content about using AI responsibly. This program will benefit charitable organizations specializing in training programming and robotics.
Moderation Strategy
The platform has defended its content review process, amid controversy over proposals to lay off a large number of safety staff in the United Kingdom. The company is planning to reduce 439 jobs in its content moderation team in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official clarified that people-led review would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content before it gets reviewed by staff. TikTok announced a 76% decrease in shocking and graphic content reviewed by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
